function setupInstagram(el) {
  var href = el.href;

  if($('#instagram-profile').length > 0) {
    window.location = href;
    return;
  }

  var spinner = new Spinner(spin_opts).spin();
  $('#instagram-link').append(spinner.el);

  require(["json!/instagram/",
          "text!templates/instagram-view.html",
          "text!templates/instagram-view-more.html"],
     function(instagram_data, instagram_view, instagram_view_more) {
        if (instagram_data.media == 0){
            window.location = href;
            return;
        }

        var template = Handlebars.compile(instagram_view);

        var user_counts = instagram_data.user['counts'];
        user_counts.media = numberWithCommas(user_counts.media);
        user_counts.followed_by = numberWithCommas(user_counts.followed_by);
        user_counts.follows = numberWithCommas(user_counts.follows);

        $.each(instagram_data.media, function(i, p) {
           p.formated_date = moment.unix(parseInt(p.created_time)).fromNow();
        });

        $(template(instagram_data)).modal().on('hidden', function () {
            $(this).remove();
            adjustSelection('home-link');
        })

        var more_template = Handlebars.compile(instagram_view_more);

        $('#load-more-pics').click(function(e) {
          next = $(this).attr('data-control-next');

          var spinner = new Spinner(spin_opts).spin();
          $('#load-more-pics').append(spinner.el);

          $.getJSON('/instagram/' + next, function(data) {

            $.each(data.media, function(i, p) {
               p.formated_date = moment.unix(parseInt(p.created_time)).fromNow();
            });

            $('.instagram .profile-shots').append(more_template(data));

            if (data.pagination && data.pagination['next_max_id'])
               $('#load-more-pics').attr('data-control-next', data.pagination['next_max_id']);
            else
               $('#load-more-pics').remove();

            spinner.stop();
          });

        })

        spinner.stop();
     });
}