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This is uBlock's manifesto

  1. The user decides what web content is acceptable or not in their browser.

The uBlock project does not support Adblock Plus' "Acceptable Ads Manifesto", because the "Acceptable Ads" marketing campaign is really the business plan of a for-profit entity.

Users are best placed to know what is or is not acceptable to them. uBlock's sole purpose is to give users the means to enforce their own choices.